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Serah Choi

Designer with a background in Graphic Design and a strong focus on UX, I’m dedicated to creating intuitive, thoughtful, and engaging user experiences. I’m driven by the challenge of transforming complex ideas into clear, meaningful interactions that connect people with what matters.










Experience

Project W299     I    Founder & Creative Director    I     2022. 4 - Present     Seoul, South Korea

+ Manage the growth and development of Project W299, an independent contemporary art gallery
+ Handle the design of the gallery’s visual identity, including logo, signage, and brochures
+ Curate an average of five exhibitions annually from concept development to final presentation
+ Collaborate with artists to determine exhibition layouts and negotiate contracts
+ Implement social media strategies to enhance audience engagement and promote gallery
+ Oversee all gallery operations, including budgeting, scheduling, and inventory management
+ Strive to boost artwork sales and ensure quality visitor experience



Gallery Woong    I     Associate Director    I    2021. 7 - Present     Seoul, South Korea

+ Lead a team of curators at in-gallery exhibitions and international art fairs, including Art Paris, KIAF, and Art Busan
+ Handle the design of the gallery’s visual identity, including logo, signage, and brochures
+ Supervise the entire exhibition process, including concept development, layout design, and installation
+ Collaborate with artists to determine exhibition layouts and negotiate contracts
+ Responsible for all sales aspects, including interactions, transactions, and follow-ups with clients
+ Coordinate the shipping, customs, and installation of artwork for both domestic and international art fairs



Mangrove Artworks     I     Freelance Graphic Designer    I     2021. 6 - 2021. 12     Seoul, South Korea
                                          I          UX Research Intern               I     2020. 12 - 2021. 6

+ Created the entire layout and visual system for KISWIRE’s internal magazine
+ Collaborated with the content and editorial team to portray the brand’s message and mission
+ Designed art exhibitions for clients, including banners, display texts, and brochures
+ Supported the development of an exhibition guide app using AR, focusing on layout and user flow

+ Created user journey maps and initial personas to support the development of an AR exhibition guide app.



Results for Developments, R4D    I     Graphic Design Intern    I     2020. 1 - 2020. 5     Washington D.C, U.S.

+ Edited and categorized the company’s photo library for effective use in branding
+ Designed the company’s internal newsletter, including infographics and layouts
+ Performed a wide range of design tasks, including visual elements for presentations and reports




Education

Maryland Institute College of Art     I     Bachelor of Fine Arts in Graphic Design     I     2017 - 2020    Maryland, U.S.