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Serah Choi

Designer with a background in Graphic Design and a strong focus on UX, I’m dedicated to creating intuitive, thoughtful, and engaging user experiences. I’m driven by the challenge of transforming complex ideas into clear, meaningful interactions that connect people with what matters.











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Designer based in Seoul, South Korea, with a background in Graphic Design and growing expertise in UX and Interaction Design.

I currently lead creative direction at Project W299, an independent contemporary art gallery, where I shape visual identity systems, curate exhibitions, and craft engaging spatial and digital experiences. My design practice bridges visual communication, interface design, and spatial storytelling—connecting people with art through clarity, emotion, and thoughtful interaction.

With experience across galleries, international art fairs, and cross-disciplinary design studios, I’ve developed a practice that thrives at the intersection of digital interfaces, physical spaces, and user-centered design. I’m passionate about transforming complex ideas into intuitive experiences—whether that takes the form of an exhibition, an app, or a service.

I enjoy working with: UX/UI Design, Interaction Design, Spatial Experience Design, Visual Identity, Prototyping, Motion and Storytelling