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Serah Choi

Designer with a background in Graphic Design and a strong focus on UX, I’m dedicated to creating intuitive, thoughtful, and engaging user experiences. I’m driven by the challenge of transforming complex ideas into clear, meaningful interactions that connect people with what matters.





Project Type
Personal
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Timeline
4 weeks

Keywords
Branding 

Tools
Photoshop, Illustrator


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Roastea is a tea brand designed for coffee lovers, built on the concept of ‘roasting tea.’ Inspired by the roasting process, the brand introduces three tea flavors—each differentiated by roasting percentage and represented through its own color system. The packaging includes brewing tips on the back and takes visual cues from coffee bean bags, emphasizing a simple and sustainable aesthetic.

The logo merges two ideas: ‘茶,’ the Chinese character for tea, and the form of a coffee brewing tool. By combining these elements, Roastea was created as a bridge between tea culture and coffee rituals—offering tea with the familiarity and warmth of coffee.