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Serah Choi

Designer with a background in Graphic Design and a strong focus on UX, I’m dedicated to creating intuitive, thoughtful, and engaging user experiences. I’m driven by the challenge of transforming complex ideas into clear, meaningful interactions that connect people with what matters.







Tools Cinema 4D Adobe IllustratorAdobe Indesign Adobe Photoshop

Project Type
Personal

Timeline
4 Weeks

Keywords
Branding

Tools
Photoshop, Illustrator


This project is an architecture exhibition designed specifically for children. While architecture is often viewed as a sophisticated field reserved for adults, this exhibition simplifies architectural concepts to spark creative thinking in young audiences. The goal is to make architecture more approachable by transforming complex structures into playful, easy-to-understand shapes and forms.

The visual identity and exhibition materials were designed to support this concept. Deliverables include a logo, posters, merchandise, tickets, social media assets, and a pamphlet.