Serah  Choi

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Tools Adobe Illustration Adobe Indesign Adobe Photoshop

This project is an expo branding for my hometown, Seoul. The slogan for this expo is “the modern and traditional city of Seoul.” The objective is to show the harmony of these two qualities of Seoul, and the design is mostly composed of line illustrations and vivid colors in order to portray Seoul’s creative and bright environment. The deliverables include a book, posters, tickets, social media, merchandise, and a website.