Serah  Choi

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Tools Adobe Illustration Adobe Indesign Adobe Photoshop InVision


Icing Smile is a non-profit organization that focuses on young children who are in unfortunate situations. The objective of this oganization is to present cakes to children on their special days (such as birthdays), whose family cannot afford to do so for various reasons. This is a re-branding of a pre-existing organization, and my objective was to create easily approchable design for the users. The navigation throughout the website is also simple to understand for first time clients as well. The visual elements further implement the idea of friendliness by using soft illustrations. The deliverables are both web and mobile version of their website.