serah choi
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“GIUK” memory with us 


“GIUK” is selling products of customizing candles and aroma oils. “GIUK” is a special brand for people who want to keep their memory. They create customizing candles and aroma oils based on a customer’s story. If customers send their stories to them, they create the scent of the memory. It is based on the memory of people, location, and what happens. The scent will be different from each customer.









Seoul Expo



This project is an expo branding for my hometown, Seoul. The slogan for this expo is “the modern and traditional city of Seoul.” The objective is to show the harmony of these two qualities of Seoul, and the design is mostly composed of line illustrations and vivid colors in order to portray Seoul’s creative and bright environment. The deliverables include a book, posters, tickets, social media, merchandise, and a website.


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Serah’s design        Baltimore, MARYLAND.